CAROLS DAUGHTER
LOVE IS THE FIRST INGREDIENT
Carol's Daughter has been natural since before natural was a thing, so the creative challenge here was to find a unique way of telling the ingredient story. The hand drawn recipe became an memorable signature, used in print and digital.
BUILDING OUT THE CONCEPT
The following year, we refined the digtal storytelling to be more problem/solution, but the product/ingredient treatments remained signature and evergreen.
OTHER PROJECTS
