CAROL’S DAUGHTER

REMIX YOUR WASH DAY
Channeling the flyness of ‘90s hip-hop and R&B music, we turn Wash Day into the ultimate throwback jam. Channeling the flyness of ‘90s hip-hop and R&B music, we turn Wash Day into the ultimate throwback jam.

Extending the Metaphor

We leaned into the Mixtape metaphor- the concept- a visual album of content. Separately, each edit acts trumpetsa key product benefit. Together, they tell the complete Wash Day Delight story, inspiring a singular connection to the product, and brand, that the consumer will want to keep on repeat